Trapital
insights on music, media, and culture.
Written content archives
StockX is the Unicorn that Sneakerheads Have Waited For
June 28, 2019
Why the 2008 Universal Fire Matters
June 21, 2019
What Mary Meeker’s Report Means for Hip-Hop
June 21, 2019
How Billboard Can Fix the Album Bundles Issue
June 19, 2019
What Roc Nation Should Do Next in Music
June 14, 2019
Why Drake is Perfect as an Executive Producer
June 14, 2019
Why Nicki Minaj’s Tour Keeps Getting Postponed
June 14, 2019
Why Latin Hip-Hop is Still Undervalued
June 13, 2019
Hot 97’s Summer Jam is a Cash Cow
June 7, 2019
Why Stem Changed Its Business Model
June 7, 2019
Jay Z’s Net Worth is Still Unknown
June 7, 2019
How Lil’ Nas X’s Success Will Impact Hip-Hop
June 5, 2019
Desus and Mero’s Content Strategy
May 31, 2019
The Bankability of Tyler, The Creator’s Movement
May 31, 2019
How Rappers Get Featured in the NBA Finals
May 31, 2019
Why Rappers Should Be Skeptical to Invest in Esports
May 29, 2019
TikTok’s Future in Music Streaming
May 24, 2019
May 24, 2019
Megan Thee Stallion’s Gameplan
May 24, 2019
Why Drake’s ‘Stimulus Package’ Can’t Save Everyone
May 22, 2019
Dreamville’s Strategy Held Ari Lennox Back
May 17, 2019
Spotify’s Big Bets and Looming Questions
May 17, 2019
Woodstock 50’s Not Looking Good
May 17, 2019
Why Rihanna Broke Barriers That Others Couldn’t
May 15, 2019
Beyoncé, Uber, and Getting Paid in Equity
May 10, 2019
LIl’ Nas X and the “Old Town Road” Lifecycle
May 9, 2019
Hype Williams Was Too Good At His Job
May 8, 2019
May 4, 2019
April 30, 2019
Jay Z’s B-Sides Concert Was Ironic
April 29, 2019
Why Streaming Exclusives Are Here to Stay
April 25, 2019
Beyoncé’s Streaming Strategy, Explained
April 18, 2019
Rolling Loud is Not ‘Hip-Hop Coachella’
April 10, 2019
How Nipsey Hussle’s Marathon Can Continue
April 3, 2019
What Hip-Hop Gets Wrong About Master P and No Limit
March 26, 2019
Why Def Jam Should Split the Record Label
March 19, 2019
‘Red Table Talk,’ ‘The Shop,’ and the Viral Content Trap
March 14, 2019
Why Kanye West is Bound to Keep Fighting for Ownership
March 8, 2019
Posthumous Careers are Harder Than Ever to Manage
March 4, 2019
Direct-to-Consumer Hip-Hop is Not a Game
February 27, 2019
Why Hip-Hop Can Help Venture Capital Navigate Changes in the Industry
February 21, 2019
How Rappers Can Maximize Their Mixtape Anniversaries
February 17, 2019
Why New York Hip-Hop Couldn’t Stay on Top Forever
February 14, 2019
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