Trapital
insights on music, media, and culture.
Written content archives
Why Kanye West’s Sunday Service Has Limited Power
October 3, 2019
Why Rihanna Partnered With Amazon
September 25, 2019
Why Def Jam Re-signed DMX and LL Cool J, Michael Jackson Estate’s Strategy
September 23, 2019
How Megan Thee Stallion Grew Her Fanbase
September 19, 2019
Why 50 Cent Hasn’t Been Canceled
September 11, 2019
What Chance the Rapper Gets Wrong About Ownership
September 5, 2019
How Political Hip-Hop Has Evolved Over Time
August 28, 2019
Why Death Row Records Was Bound to Self-Destruct
August 21, 2019
What ‘Too Big To Fail’ Looks Like in Hip-Hop
August 19, 2019
Why Jay Z Partnered With the NFL (and Why it Won’t Work)
August 16, 2019
How Rappers Started Getting More Mileage Out of Their Music
August 14, 2019
The Rise of Off-White and Streetwear Acquisitions
August 12, 2019
De La Soul’s Ugly Fight for its Music
August 9, 2019
Why Spotify’s RapCaviar Playlist Can’t Be Matched
August 8, 2019
The Timely Delivery of Drake’s Care Package
August 2, 2019
Why Roc Nation Needed to Restructure
July 31, 2019
50 Cent Never Knows When to Stop
July 29, 2019
The Big Business of the NBA 2K Soundtrack
July 22, 2019
NLE Choppa’s Move to Warner is a Win for UnitedMasters
July 19, 2019
How Distribution Changed Hip-Hop
July 18, 2019
Drake’s OVO Fest with B2K is a Smart Move
July 16, 2019
Kanye West, Adidas, and the Future of Yeezy
July 12, 2019
Why Jay Z Partnered with Cannabis Company Caliva
July 12, 2019
Why Cardi B Doesn’t Need to Go on Tour
July 10, 2019
Rolling Stone’s New Chart Fixed the Wrong Problem
July 5, 2019
The Risk-Reward of Freddie Gibbs’ ‘Bandana’ Album
July 5, 2019
Why Chance the Rapper Started Selling His Music
July 3, 2019
Why the BET+ Streaming Service May Face Challenges
June 28, 2019
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