insights on music, media, and culture.
memo 20: the steal of a lifetime
memo 019: a loyalty-driven business
memo 18: that indie rap life
memo 017: drug dealers anonymous
memo 016: the verzuz impact
memo 015: the perfect partnerships
How Ringtone Rap Influenced Modern Hip-Hop
memo 014: hip-hop’s next era
memo 013: no country for old rappers
memo 012: the music catalog shopping spree
How Apple Music Fell Behind in Digital Streaming
memo 011: drop now or drop later?
memo 010: the only Christopher we acknowledge
memo 009: is that morgan freeman?
memo 008: all about expansion
Netflix’s Strong Black Lead Strategy, Explained
memo 007: ye-combinator?
memo 006: the podcast wave
Why Hip-Hop’s Indie Economy Has Taken Off
How Tyler, The Creator Built a Cult-Like Following
memo 001: controversy sells
The Hip-Hop Touring Business is Broken, Part II
What Hip-Hop Gets Wrong About Young Thug
A New Direction for Trapital
Ending the Membership (as is!)
Why Kanye West’s Gap Deal is a Risk to Yeezy
How No Limit Records Became Hip-Hop’s Iconic Challenger Brand
Pausing Your Trapital Membership
Next Steps for “The Show Must Be Paused”
Why Ownership Matters More in Hip-Hop
Protest Music and “SEO”
Why Republic Records Banned “Urban”
How Hip-Hop Pushed Companies to Fight for Racial Justice
The Show Must Be Paused
Def Jam Africa Has Arrived
Why Hip-Hop Fans Miss the Blog Era
Jay Z Wants his Deepfakes Taken Down, But it Won’t Happen
Would a ‘Hip Hop Founders Fund’ Work?
How Andre Harrell Turned His Company into a Lifestyle
How Artists Can Maximize Music Leaks
How Re-Opening the Economy Impacts Hip-Hop
Why Hip-Hop Philanthropy is Hard to Get Right
Indie Artists Will Need Help to Bounce Back
A Record-Setting Quarter for Streaming
Why Hip-Hop and Gaming are Still Scratching the Surface
Kanye West’s Billionaire Status?
Spotify (Finally) Lets Users Tip Artists
How Issa Rae Became the Modern Mogul
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