Trapital
insights on music, media, and culture.
Written content archives
Kendrick Lamar Succeeded In Spite of the Music Industry
June 27, 2022
Drake and the Monetization of Hip-Hop
June 21, 2022
The Evolution of Beyonce’s Marketing
June 13, 2022
The Rise of Vinyl and the Power of Scarcity
June 6, 2022
TikTok and the Debate on Music Marketing
May 31, 2022
The Rise of Hip-Hop and the Metaverse
May 23, 2022
Kendrick Lamar and the Future of pgLang
May 16, 2022
Bad Bunny and the Globalization of Hip-Hop
May 9, 2022
Why Measuring Streaming Data is So Difficult
May 2, 2022
How TikTok’s Evolution Can Help Artists Grow
April 25, 2022
Why Your Followers Aren’t Fans of Your Music
April 18, 2022
How Summer Walker’s Experience Will Help Future Artists
April 11, 2022
Why Silk Sonic Works Better Than Other Superduos
April 4, 2022
How 50 Cent’s Vitaminwater Deal Influenced Hip-Hop
March 28, 2022
Why Epic Games Acquired Bandcamp
March 7, 2022
What Creators Get Wrong About Text Marketing
February 28, 2022
Kanye West’s Stem Player Strategy
February 21, 2022
How Snoop Dogg Maximized His Super Bowl Moment
February 14, 2022
Spotify and the Neutral Platform Myth
February 7, 2022
Spotify’s Quest to Own Your Ear
January 31, 2022
How Gunna Maximized the Moment with DS4EVER and P
January 24, 2022
How Royal Can Redefine Music Royalties
January 18, 2022
How Creators Balance Ownership and Partnership
January 10, 2022
The Overlooked Levels of the Creator Economy
December 20, 2021
Utopia Music’s Plan to Unlock Value for Creators
December 13, 2021
Will the Saga Continue for Diddy and Sean John?
December 13, 2021
A Breakdown on Kanye West and Drake’s Amazon Music Concert
December 13, 2021
How Hip-Hop Artists Become Billionaires
December 6, 2021
Royal Raises $55 Million to Give Fans Ownership in Music
November 22, 2021
Tidal Makes a Big Bet on Independent Artists
November 22, 2021
Why Ye Wants To Become a Publicly-Traded Entity
November 15, 2021
The Bored Ape Yacht Club Enters the Music Industry
November 15, 2021
The Lasting Impact of Drake’s ‘Certified Lover Boy’
November 8, 2021
The Aftermath of Astroworld Festival
November 8, 2021
The Most Underrated Hip-Hop Business Moves
November 1, 2021
Why 300 Entertainment is Exploring a Potential Sale
November 1, 2021
The Weeknd Levels Up to Stadium Status
October 25, 2021
Why Adele’s Success is Hard to Measure in Album Sales
October 18, 2021
Why Cash App Launched Cash App Studios and What to Expect
October 18, 2021
The Struggle Behind TikTok’s NFT Launch
October 11, 2021
Will Kanye West’s Donda Communications Company Come to Life?
October 11, 2021
Fans and Influencers Bankrolling Artists Directly
October 4, 2021
Why TikTok Has Strong Potential With NFTs
October 4, 2021
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