insights on music, media, and culture.
July 6, 2020
June 15, 2020
June 12, 2020
Trapital’s Culture Report 2022
The Evolution of Beyonce’s Marketing
The Strength of 50 Cent’s Power Franchise
When Brands Become and Ideology (with Dr. Marcus Collins)
Where Are Music Tech’s Billion-Dollar Exits
What Technology Trends Tell Us About AI’s Impact in Music
How The Music Industry Can Embrace A.I.
Why Multi-Hyphenates Still Need a Core Business
The HYBE Opportunity
What Private Gigs Tell Us About the Music Industry
The Best Way to Monetize Music
Music Streaming Has a Pricing Problem
What Music Can Actually Learn From Gaming
Which Music Trends Have Outlived the Pandemic?
Why Beyonce’s Ivy Park – Adidas Partnership Has Struggled
Is It Time for the Major Record Labels to Distribute Their Own Music?
The Diminishing Returns of Celebrity and Star Power
Why Exclusive Audio Strategies Often Struggle
YouTube Wants to Be #1 in Music. Will it Happen?
Why Selling Music Catalogs is a Complex Decision
Why SZA Has Staying Power and Market Pull with Her Music
2022: A Year in Reflection and What’s Ahead
What Music Tech Startups Need To Succeed
What’s next for Motown Records and Ethiopia Habtemariam?
How Taylor Swift’s Fan Lifetime Value Continues to Grow
How the Demand for Concerts Skyrocketed
What Spotify and YouTube’s Billions Playlists Tell Us About Streaming
Building a Fanbase for the Residencies of the Future
Who Wins When There Are Too Many Songs?
How Artists Can Win When Music Is The Loss Leader
How Quinta Brunson Found Her Audience With Abbott Elementary
Why Artists Need to Collaborate to Stay Relevant
Why Kanye West Is Bound to Keep Fighting for Ownership – Part 2
Why Apple Music Paid to Sponsor the Super Bowl Halftime Show
How Newer Artists Should Price Their Concerts
How The Music Industry Can Increase Its Overall Revenue
The OnlyFans Earnings Reports is False
How Lil Baby Found Artist-Market Fit and Took Off
Why Artists ‘Characters’ Are So Successful
Music’s Best Strategy for Content-to-Commerce
How Older Music’s Growth Will Impact Newer Artists
A Breakdown on TikTok’s Plan to Takeover
Why Artists Should Build Sustainable Businesses
Why Desus and Mero’s Content Strategy Worked
The Future of the Artist Deal
Why Artists Shouldn’t Rely Solely on Music Festivals
How Pusha T Positioned Himself for Longevity
Kendrick Lamar Succeeded In Spite of the Music Industry
Got a topic in mind? I've probably covered it. Search for it here:
Join thousands of execs taking hip-hop to the next level.
Email: info at trapital dot co