Why Kanye West Is Bound to Keep Fighting for Ownership – Part 2
October 3, 2022
Trapital
insights on music, media, and culture.
Written content archives
Why Apple Music Paid to Sponsor the Super Bowl Halftime Show
September 26, 2022
How Newer Artists Should Price Their Concerts
September 19, 2022
How The Music Industry Can Increase Its Overall Revenue
September 12, 2022
The OnlyFans Earnings Reports is False
September 6, 2022
How Lil Baby Found Artist-Market Fit and Took Off
September 6, 2022
Why Artists ‘Characters’ Are So Successful
August 29, 2022
Music’s Best Strategy for Content-to-Commerce
August 22, 2022
How Older Music’s Growth Will Impact Newer Artists
August 15, 2022
A Breakdown on TikTok’s Plan to Takeover
August 9, 2022
Why Artists Should Build Sustainable Businesses
August 1, 2022
Why Desus and Mero’s Content Strategy Worked
July 25, 2022
July 18, 2022
Why Artists Shouldn’t Rely Solely on Music Festivals
July 11, 2022
How Pusha T Positioned Himself for Longevity
July 5, 2022
Kendrick Lamar Succeeded In Spite of the Music Industry
June 27, 2022
Drake and the Monetization of Hip-Hop
June 21, 2022
The Evolution of Beyonce’s Marketing
June 13, 2022
The Rise of Vinyl and the Power of Scarcity
June 6, 2022
TikTok and the Debate on Music Marketing
May 31, 2022
The Rise of Hip-Hop and the Metaverse
May 23, 2022
Kendrick Lamar and the Future of pgLang
May 16, 2022
Bad Bunny and the Globalization of Hip-Hop
May 9, 2022
Why Measuring Streaming Data is So Difficult
May 2, 2022
How TikTok’s Evolution Can Help Artists Grow
April 25, 2022
Why Your Followers Aren’t Fans of Your Music
April 18, 2022
How Summer Walker’s Experience Will Help Future Artists
April 11, 2022
Why Silk Sonic Works Better Than Other Superduos
April 4, 2022
How 50 Cent’s Vitaminwater Deal Influenced Hip-Hop
March 28, 2022
Why Epic Games Acquired Bandcamp
March 7, 2022
What Creators Get Wrong About Text Marketing
February 28, 2022
Kanye West’s Stem Player Strategy
February 21, 2022
How Snoop Dogg Maximized His Super Bowl Moment
February 14, 2022
Spotify and the Neutral Platform Myth
February 7, 2022
Spotify’s Quest to Own Your Ear
January 31, 2022
How Gunna Maximized the Moment with DS4EVER and P
January 24, 2022
How Royal Can Redefine Music Royalties
January 18, 2022
How Creators Balance Ownership and Partnership
January 10, 2022
The Overlooked Levels of the Creator Economy
December 20, 2021
Utopia Music’s Plan to Unlock Value for Creators
December 13, 2021
Will the Saga Continue for Diddy and Sean John?
December 13, 2021
A Breakdown on Kanye West and Drake’s Amazon Music Concert
December 13, 2021
How Hip-Hop Artists Become Billionaires
December 6, 2021
Royal Raises $55 Million to Give Fans Ownership in Music
November 22, 2021
Tidal Makes a Big Bet on Independent Artists
November 22, 2021
Why Ye Wants To Become a Publicly-Traded Entity
November 15, 2021
The Bored Ape Yacht Club Enters the Music Industry
November 15, 2021
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