The Diminishing Returns of Celebrity and Star Power
February 7, 2023
Trapital
insights on music, media, and culture.
Written content archives
Why Exclusive Audio Strategies Often Struggle
January 30, 2023
YouTube Wants to Be #1 in Music. Will it Happen?
January 23, 2023
Why Selling Music Catalogs is a Complex Decision
January 17, 2023
Why SZA Has Staying Power and Market Pull with Her Music
January 9, 2023
2022: A Year in Reflection and What’s Ahead
December 19, 2022
What Music Tech Startups Need To Succeed
December 12, 2022
What’s next for Motown Records and Ethiopia Habtemariam?
December 5, 2022
How Taylor Swift’s Fan Lifetime Value Continues to Grow
November 28, 2022
How the Demand for Concerts Skyrocketed
November 21, 2022
What Spotify and YouTube’s Billions Playlists Tell Us About Streaming
November 17, 2022
Building a Fanbase for the Residencies of the Future
November 14, 2022
Who Wins When There Are Too Many Songs?
November 7, 2022
How Artists Can Win When Music Is The Loss Leader
October 24, 2022
How Quinta Brunson Found Her Audience With Abbott Elementary
October 17, 2022
Why Artists Need to Collaborate to Stay Relevant
October 10, 2022
Why Kanye West Is Bound to Keep Fighting for Ownership – Part 2
October 3, 2022
Why Apple Music Paid to Sponsor the Super Bowl Halftime Show
September 26, 2022
How Newer Artists Should Price Their Concerts
September 19, 2022
How The Music Industry Can Increase Its Overall Revenue
September 12, 2022
The OnlyFans Earnings Reports is False
September 6, 2022
How Lil Baby Found Artist-Market Fit and Took Off
September 6, 2022
Why Artists ‘Characters’ Are So Successful
August 29, 2022
Music’s Best Strategy for Content-to-Commerce
August 22, 2022
How Older Music’s Growth Will Impact Newer Artists
August 15, 2022
A Breakdown on TikTok’s Plan to Takeover
August 9, 2022
Why Artists Should Build Sustainable Businesses
August 1, 2022
Why Desus and Mero’s Content Strategy Worked
July 25, 2022
July 18, 2022
Why Artists Shouldn’t Rely Solely on Music Festivals
July 11, 2022
How Pusha T Positioned Himself for Longevity
July 5, 2022
Kendrick Lamar Succeeded In Spite of the Music Industry
June 27, 2022
Drake and the Monetization of Hip-Hop
June 21, 2022
The Evolution of Beyonce’s Marketing
June 13, 2022
The Rise of Vinyl and the Power of Scarcity
June 6, 2022
TikTok and the Debate on Music Marketing
May 31, 2022
The Rise of Hip-Hop and the Metaverse
May 23, 2022
Kendrick Lamar and the Future of pgLang
May 16, 2022
Bad Bunny and the Globalization of Hip-Hop
May 9, 2022
Why Measuring Streaming Data is So Difficult
May 2, 2022
How TikTok’s Evolution Can Help Artists Grow
April 25, 2022
Why Your Followers Aren’t Fans of Your Music
April 18, 2022
How Summer Walker’s Experience Will Help Future Artists
April 11, 2022
Why Silk Sonic Works Better Than Other Superduos
April 4, 2022
How 50 Cent’s Vitaminwater Deal Influenced Hip-Hop
March 28, 2022
Why Epic Games Acquired Bandcamp
March 7, 2022
What Creators Get Wrong About Text Marketing
February 28, 2022
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