
The Diminishing Returns of Celebrity and Star Power
Why Exclusive Audio Strategies Often Struggle
YouTube Wants to Be #1 in Music. Will it Happen?
Why Selling Music Catalogs is a Complex Decision
Why SZA Has Staying Power and Market Pull with Her Music
2022: A Year in Reflection and What’s Ahead
What Music Tech Startups Need To Succeed
What’s next for Motown Records and Ethiopia Habtemariam?
How Taylor Swift’s Fan Lifetime Value Continues to Grow
How the Demand for Concerts Skyrocketed
What Spotify and YouTube’s Billions Playlists Tell Us About Streaming
Building a Fanbase for the Residencies of the Future
Who Wins When There Are Too Many Songs?
How Artists Can Win When Music Is The Loss Leader
How Quinta Brunson Found Her Audience With Abbott Elementary
Why Artists Need to Collaborate to Stay Relevant
Why Kanye West Is Bound to Keep Fighting for Ownership – Part 2
Why Apple Music Paid to Sponsor the Super Bowl Halftime Show
How Newer Artists Should Price Their Concerts
How The Music Industry Can Increase Its Overall Revenue
The OnlyFans Earnings Reports is False
How Lil Baby Found Artist-Market Fit and Took Off
Why Artists ‘Characters’ Are So Successful
Music’s Best Strategy for Content-to-Commerce
How Older Music’s Growth Will Impact Newer Artists
A Breakdown on TikTok’s Plan to Takeover
Why Artists Should Build Sustainable Businesses
Why Desus and Mero’s Content Strategy Worked
Why Artists Shouldn’t Rely Solely on Music Festivals
How Pusha T Positioned Himself for Longevity
Kendrick Lamar Succeeded In Spite of the Music Industry
Drake and the Monetization of Hip-Hop
The Evolution of Beyonce’s Marketing
The Rise of Vinyl and the Power of Scarcity
TikTok and the Debate on Music Marketing
The Rise of Hip-Hop and the Metaverse
Kendrick Lamar and the Future of pgLang
Bad Bunny and the Globalization of Hip-Hop
Why Measuring Streaming Data is So Difficult
How TikTok’s Evolution Can Help Artists Grow
Why Your Followers Aren’t Fans of Your Music
How Summer Walker’s Experience Will Help Future Artists
Why Silk Sonic Works Better Than Other Superduos
How 50 Cent’s Vitaminwater Deal Influenced Hip-Hop
Why Epic Games Acquired Bandcamp
What Creators Get Wrong About Text Marketing
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