Trapital
insights on music, media, and culture.
Written content archives
Trapital’s Culture Report 2022
September 13, 2023
The Evolution of Beyonce’s Marketing
September 13, 2023
The Strength of 50 Cent’s Power Franchise
May 11, 2023
Where Are Music Tech’s Billion-Dollar Exits
May 1, 2023
What Technology Trends Tell Us About AI’s Impact in Music
April 24, 2023
How The Music Industry Can Embrace A.I.
April 17, 2023
Why Multi-Hyphenates Still Need a Core Business
April 10, 2023
April 3, 2023
What Private Gigs Tell Us About the Music Industry
March 27, 2023
The Best Way to Monetize Music
March 20, 2023
Music Streaming Has a Pricing Problem
March 13, 2023
What Music Can Actually Learn From Gaming
March 6, 2023
Which Music Trends Have Outlived the Pandemic?
February 27, 2023
Why Beyonce’s Ivy Park – Adidas Partnership Has Struggled
February 20, 2023
Is It Time for the Major Record Labels to Distribute Their Own Music?
February 13, 2023
The Diminishing Returns of Celebrity and Star Power
February 7, 2023
Why Exclusive Audio Strategies Often Struggle
January 30, 2023
YouTube Wants to Be #1 in Music. Will it Happen?
January 23, 2023
Why Selling Music Catalogs is a Complex Decision
January 17, 2023
Why SZA Has Staying Power and Market Pull with Her Music
January 9, 2023
2022: A Year in Reflection and What’s Ahead
December 19, 2022
What Music Tech Startups Need To Succeed
December 12, 2022
What’s next for Motown Records and Ethiopia Habtemariam?
December 5, 2022
How Taylor Swift’s Fan Lifetime Value Continues to Grow
November 28, 2022
How the Demand for Concerts Skyrocketed
November 21, 2022
What Spotify and YouTube’s Billions Playlists Tell Us About Streaming
November 17, 2022
Building a Fanbase for the Residencies of the Future
November 14, 2022
Who Wins When There Are Too Many Songs?
November 7, 2022
How Artists Can Win When Music Is The Loss Leader
October 24, 2022
How Quinta Brunson Found Her Audience With Abbott Elementary
October 17, 2022
Why Artists Need to Collaborate to Stay Relevant
October 10, 2022
Why Kanye West Is Bound to Keep Fighting for Ownership – Part 2
October 3, 2022
Why Apple Music Paid to Sponsor the Super Bowl Halftime Show
September 26, 2022
How Newer Artists Should Price Their Concerts
September 19, 2022
How The Music Industry Can Increase Its Overall Revenue
September 12, 2022
The OnlyFans Earnings Reports is False
September 6, 2022
How Lil Baby Found Artist-Market Fit and Took Off
September 6, 2022
Why Artists ‘Characters’ Are So Successful
August 29, 2022
Music’s Best Strategy for Content-to-Commerce
August 22, 2022
How Older Music’s Growth Will Impact Newer Artists
August 15, 2022
A Breakdown on TikTok’s Plan to Takeover
August 9, 2022
Why Artists Should Build Sustainable Businesses
August 1, 2022
Why Desus and Mero’s Content Strategy Worked
July 25, 2022
July 18, 2022
Why Artists Shouldn’t Rely Solely on Music Festivals
July 11, 2022
How Pusha T Positioned Himself for Longevity
July 5, 2022
Kendrick Lamar Succeeded In Spite of the Music Industry
June 27, 2022
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