Welcome to Trapital! I’m Dan Runcie.
I started Trapital to solve a problem. Hip-hop’s influence continued to grow each year, but there wasn’t a dedicated home that broke down the strategic moves that shape the culture. Hip-hop artists have become some of the most successful business leaders. Hip-hop culture has also influenced how companies–from tech startups to Fortune 500s–think about strategy. When these topics are analyzed and given the rigor they deserve, it gives music executives, business leaders, and hip-hop fans the tools need to level up.
I also started Trapital to improve representation and elevate the discussion. Most articles on hip-hop artists — even the business-focused ones — scratch the surface as celebrity soundbites. Trapital proves that we can learn just as much about business models and strategic planning from Rihanna as we can from Elon Musk.
Trapital is supported by subscriptions to the member updates. Paid members get additional content during the week on timely stories in hip-hop business. Members also get invited a private forum where we can network and discuss ideas in hip-hop and business.
Here’s a free example of a member update that was sent via email on June 7, 2019:
- Jay Z’s Net Worth is Still Unknown; Why Stem Changed its Business Model; How 97’s Summer Jam is a Cash Cow
I write one free article per week that focuses on a particular artist, company, or trend. Here are a few of the most popular articles:
- How Jay Z and Damon Dash’s Split Still Impacts Hip-Hop
- Beyonce’s Streaming Strategy, Explained
- How Hip-Hop Podcasts Will Adapt in the Streaming Era
The Trapital podcast breaks down the strategy behind the culture. Episodes include conversations with guests who have made the strategic moves covered in Trapital and short solo episodes that discuss key themes on hip-hop business.
Read my About page to learn more about my career and see what readers have to say about Trapital.
Strategic insights for the culture. Get the next Trapital article in your inbox.
Contact me: info [at] trapital.co