Welcome to Trapital! I’m Dan Runcie.
I started Trapital to fill a void. Hip-hop’s influence continued to grow each year, but there wasn’t a dedicated home that broke down the strategic moves that shape the culture. Hip-hop artists have become some of the most successful business leaders. Hip-hop culture has also influenced how companies think about strategy. When these topics are analyzed and given the rigor they deserve, it gives music executives, business leaders, and hip-hop fans the tools need to level up.
I also started Trapital to improve representation and elevate the discussion. Most articles on hip-hop artists — even the business-focused ones — scratch the surface as celebrity soundbites. Trapital proves that we can learn just as much about business models and strategic planning from Rihanna as we can from Elon Musk.
I write one free article each week that focuses on a particular artist, company, or trend. Here are a few of the most popular articles:
- How Jay Z and Damon Dash’s Split Still Impacts Hip-Hop
- Beyonce’s Streaming Strategy, Explained
- How Hip-Hop Podcasts Will Adapt in the Streaming Era
The weekly Trapital podcast breaks down the strategy behind hip-hop culture. Episodes include conversations with guests who have made the strategic moves covered in Trapital and short solo episodes that discuss key themes on hip-hop business:
- Steve Stoute, CEO of UnitedMasters and Translation
- Mike Weissman, President of SoundCloud
- Mathew Knowles, CEO of Music World Entertainment, former manager of Destiny’s Child
I started a referral program to thank those who spread the word to help Trapital grow and to encourage others to do the same. Word of mouth is one of the best forms of growth and I’d like to keep that going as much as possible. Learn more here.
Become a Trapitalist
Trapital is funded by paid subscriptions to the Trapital updates. Each Monday and Friday, Trapital members get a brief assessment on a timely news topic and a rundown on important things to know. Each update gets delivered via email and is also available on the Trapital website.
Trapital members include senior executives at record labels, venture capitalists, startup founders and more. Learn more here.
Read my About page to learn more about my career and see what readers have to say about Trapital.