Welcome to Trapital! I’m Dan Runcie. If you’re like most of my readers, you enjoy reading quality hip-hop content and wish there was more of it. You appreciate hip-hop’s influence and wish it had the same level of coverage that other industries get.
If you’re a music executive, these stories will offer strategic insights that complement your day-to-day work. If you’re a hip-hop fan, these stories are a breath of fresh air from the standard publications. And if you enjoy reading about business, these stories prove that we can learn just as much from Drake and Rihanna as we can from Elon Musk and Sheryl Sandberg. And real talk, if I do my job well, you’ll probably learn more.
Why I started Trapital
My goal is to elevate the discussion on hip-hop and business. I’ve spent most of my career making strategic decisions in various industries. To do my job well, I had to study business models and read case studies. But I rarely learned those lessons from folks who looked like me. And the times that I did, it was less likely that those folks came from hip-hop, despite all the strategic deals and moves that artists make everyday.
Representation matters. If I wanted to see these stories, I knew that others would too.
Weekly articles – I write one free article per week that focuses on a particular artist, company, or trend. Each piece has an underlying theme. These articles are often
- How Jay Z and Damon Dash’s Split Still Impacts Hip-Hop
- Beyonce’s Streaming Strategy, Explained
- J. Cole is Still Making Millions From a $1 Concert
- Why Every Rapper is Heading to Vegas (And Why That’s A Problem)
- How Hip-Hop Podcasts Will Adapt in the Streaming Era
Member updates – Trapital is supported by subscriptions to the member updates. Paid members get additional updates during the week on the more timely stories in hip-hop business.
If you are interested in subscribing, learn more about membership.
Podcast – coming soon!
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