Privacy Policy

Your privacy is important to Trapital, LLC. This privacy statement provides information about the personal information that Trapital, LLC collects, and the ways in which Trapital, LLC uses that personal information.

1. Personal Information Collection

Trapital, LLC may collect and use the following kinds of personal information:

  • At trapital.co, if you sign up to receive either the free Weekly Article or the Trapitalist Update, you provide your name and email address. That is the only information we have for you and all we need to operate the Trapital.co (“Website”) or the Trapital Newsletter (“Newsletter”); we do not collect any information on other visitors to the website;
  • We use third third-party vendors, identified below, to help with delivery of the newsletter and processing of your payment. We never see your full credit card number, which is handled through Stripe;
  • If you participate in the Trapital Forum, you will create additional user-generated content, which is used for the Trapital Forum only.

2. Legal Basis for Collection of Information

Trapital asserts the following legal grounds for the collection of data:

Explicit Consent

When you sign up for the newsletter (either free or paid) or any other account at trapital.co, you provide explicit consent for Trapital, LLC to collect the above listed personal information.


If you enter an agreement with trapital.co for the provision of services in exchange for payment, trapital.co will be required to collect the above listed personal information.

Legitimate Interests

Finally, trapital.co may have additional legitimate interests, including account maintenance and administrative purposes, for the collection of the above listed personal information.

3. Using Personal Information

Trapital, LLC may use your personal information to:

  • administer trapital.co and/or the Trapital newsletter;
  • personalize the website for you by displaying your name or changing the appearance of the website according to your settings if you log in;
  • enable your access to and use of the website services;
  • send to you the newsletter and account-related email;
  • send to you statements and invoices;
  • collect payments from you; and
  • send you marketing communications.

Where Trapital, LLC discloses your personal information to its agents or sub-contractors for these purposes, the agent or sub-contractor in question will be obligated to use that personal information in accordance with the terms of this privacy statement. Except for the third-party vendors that collect your data separately when you sign up and pay, Trapital has never shared any of its user data with any third parties.

In addition to the disclosures reasonably necessary for the purposes identified in this privacy policy, Trapital, LLC may disclose your personal information to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.

4. Data Processors

Trapital, LLC uses the following data processors with respect to the personal information collected:

5. Data Retention Policy

Data will only be retained until you request us to delete it pursuant to this privacy policy.

6. Securing Your Data

Trapital, LLC will take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information. If Trapital, LLC stores any of your data, it will do so on secure servers.

7. Cross-border Data Transfers

Information that Trapital, LLC collects may be stored and processed in and transferred between any of the countries in which Trapital, LLC operates to enable the use of the information in accordance with this privacy policy. You agree to such cross-border transfers of personal information.

In addition, personal information that you post to the Trapital Forum will be published on the internet and may be available around the world.

8. Children’s Privacy

Protecting the privacy of young children is especially important. For that reason, we do not knowingly collect or solicit personal information from anyone under the age of 18 or knowingly allow such persons to register with the Website or Newsletter. If you are under 18, please do not send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 18 is allowed to provide any personal information to or on Trapital, LLC. In the event that we learn that we have collected personal information from a child under age 18 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 18, please contact us.

9. California Online Privacy Protection Act Notice

(1) Trapital, LLC does not track users, who interact with its website across the web, and therefore does not use “do not track” signals.

(2) Trapital, LLC does not authorize the collection of personally identifiable information from users on any Trapital, LLC website for third party use through advertising technologies.

10. GDPR Compliance

Trapital seeks to fully comply with the European Union’s General Data Protection Regulation (GDPR). Pursuant to this regulation, you have the following rights on this website:

  1. Right to be forgotten: You may cancel your account at any time. If you wish your data to be permanently deleted, you may contact us at admin@trapital.co and it will be deleted within 72 hours.
  2. Right to object: We have never performed any data science projects on user data and do not anticipate doing so in the future. If, at some point in the future we determine a use for any sort of data science project on our user data, we will notify you in writing before doing so. In that event you may remove your contact data from any such project by emailing us at admin@trapital.co with the subject line “Opt Out of Data Science”.
  3. Right to access and rectification: You can contact us at admin@trapital.co at any time to access copies of all user data we retain for you. We will remove, update, or change any personal information about you from our servers immediately upon your request.
  4. Right of portability: We only retain your name and email address. Nevertheless, we will provide that information to you upon your request.
  5. Right of restriction: You can make a request for restriction or suppression of your personal data through the contact information at the end of this privacy policy.

Without prejudice to any other administrative or judicial remedy, if located in the European Union, you shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

In addition to the above, an “unsubscribe” option is automatically included in the footer of every newsletter sent from the Trapital. This allows you to easily unsubscribe from the newsletter. In the event you unsubscribe, we will immediately stop sending you the newsletter. Please note that unsubscribing from the newsletter with the newsletter’s “unsubscribe” button does not cancel your account with Trapital, LLC. In order to do so, please log in at trapital.co and cancel your account.


11. Updating This Statement

Trapital, LLC may update this privacy policy by posting a new version on this website. You should check this page occasionally to ensure you are familiar with any changes.

12. Other Websites

Trapital.co and the newsletter contains links to other websites and embedded links to other content on the Internet, such as tweets and YouTube videos. Trapital, LLC is not responsible for the contents of those third party websites or responsible for the privacy policies or practices of any third party.

13. Contact Trapital, LLC

If you have any questions, complaints, or requests concerning your data, this privacy policy, or Trapital’s treatment of your personal information, please write:

by email to admin@trapital.co; or by post to PO Box 40188, San Francisco, CA, 94110

Updated July 28, 2019