Menu
Menu
Read deep dives full of lessons to apply to your own business. We break down the most important trends right now, and do rewinds where applicable.
If you’re new to Trapital, start with the ones below.
Got a topic in mind? We've probably covered it. Search for it here:
How 50 Cent and Lil’ Wayne’s Mixtapes Disrupted Hip-Hop
The 10 Most Influential Hip-Hop Business Moves of the 2010s
How Tyler Perry Built a Customer-Centric Empire
Why Kanye West’s Sunday Service Has Limited Power
Why Rihanna Partnered With Amazon
How Megan Thee Stallion Grew Her Fanbase
50 Cent is a Habitual Line Stepper
Why 50 Cent Hasn’t Been Canceled
What Chance the Rapper Gets Wrong About Ownership
How Political Hip-Hop Has Evolved Over Time
Why Death Row Records Was Bound to Self-Destruct
How Rappers Started Getting More Mileage Out of Their Music
Why Spotify’s RapCaviar Playlist Can’t Be Matched
Why Roc Nation Needed to Restructure
The Hip-Hop Partnership Flywheel
How Distribution Changed Hip-Hop
No Tour, No Problem for Cardi B
Why Cardi B Doesn’t Need to Go on Tour
Why Chance the Rapper Started Selling His Music
Trapital Podcast Launches July 8. Subscribe today!
How Billboard Can Fix the Album Bundles Issue
Why Latin Hip-Hop is Still Undervalued
How Lil’ Nas X’s Success Will Impact Hip-Hop
Why Rappers Should Be Skeptical to Invest in Esports
Why Drake’s ‘Stimulus Package’ Can’t Save Everyone
Why Rihanna Broke Barriers That Others Couldn’t
Hype Williams Was Too Good At His Job
Why Streaming Exclusives Are Here to Stay
Beyoncé’s Streaming Strategy, Explained
Rolling Loud is Not ‘Hip-Hop Coachella’
How Nipsey Hussle’s Marathon Can Continue
What Hip-Hop Gets Wrong About Master P and No Limit
Why Def Jam Should Split the Record Label
‘Red Table Talk,’ ‘The Shop,’ and the Viral Content Trap
Why Kanye West is Bound to Keep Fighting for Ownership
Posthumous Careers are Harder Than Ever to Manage
Want more Trapital?
