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Read deep dives full of lessons to apply to your own business. We break down the most important trends right now, and do rewinds where applicable.
If you’re new to Trapital, start with the ones below.
Got a topic in mind? We've probably covered it. Search for it here:
Why Ownership Matters More in Hip-Hop
Hip-Hop’s Role in the Fight for Justice
Why Hip-Hop Fans Miss the Blog Era
Why Hip-Hop Philanthropy is Hard to Get Right
Why Hip-Hop and Gaming are Still Scratching the Surface
How Issa Rae Became the Modern Mogul
Why Instagram is Hip-Hop’s Quarantine Destination
Beyoncé’s Streaming Strategy, Revisited
How The Weeknd Mastered his Brand
How Hip-Hop Helped Cash App Grow Faster
What Megan Thee Stallion’s Lawsuit Won’t Solve
How ‘Watch The Throne’ Still Impacts Hip-Hop
How Kendrick Lamar Plays the Long Game
How Travis Scott Growth Hacked Hip-Hop
Why Hamilton Partnered with Disney
One Year Full-Time on Trapital!
Why Apple Should Spinoff Beats by Dre
A Complicated Legacy: How Drake’s OVO Sound Will Influence Hip-Hop
So you want to be a music mogul: The future of fantasy record labels
The Hip-Hop Touring Business is Broken
Why Hip-Hop’s Lean Problem is Deeply Rooted
Maybach Music Group Didn’t Live Up to its Potential
Jay Z’s Cell Phone Partnership Strategy, Explained
Why Netflix’s ‘Rhythm + Flow’ Was a Hit
The Globalization of Hip-Hop, Part II
The Globalization of Hip-Hop, Part I
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