Read deep dives full of lessons to apply to your own business. We break down the most important trends right now, and do rewinds where applicable.
If you’re new to Trapital, start with the ones below.
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Def Jam’s Past, Present, and Future with Gary Suarez
memo 25: the COVID convert circuit
memo 23: everyone wants equity
How More TikTok Stars Can Succeed in the Music Industry
Why Artists Are Selling Their Music Catalogs (with Karl Fowlkes)
memo 21: why Square wants Tidal
memo 20: the steal of a lifetime
memo 019: a loyalty-driven business
memo 017: drug dealers anonymous
memo 015: the perfect partnerships
How Ringtone Rap Influenced Modern Hip-Hop
memo 013: no country for old rappers
memo 012: the music catalog shopping spree
How Apple Music Fell Behind in Digital Streaming
Big Tech’s Big Plans in the Music Industry w/ Cherie Hu
memo 011: drop now or drop later?
memo 010: the only Christopher we acknowledge
memo 009: is that morgan freeman?
The Best Hip-Hop Marketing Campaigns of All-Time with Marcus Collins
Netflix’s Strong Black Lead Strategy, Explained
Why Hip-Hop’s Indie Economy Has Taken Off
How Tyler, The Creator Built a Cult-Like Following
The Hip-Hop Touring Business is Broken, Part II
What Hip-Hop Gets Wrong About Young Thug
Why Kanye West’s Gap Deal is a Risk to Yeezy
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