Read deep dives full of lessons to apply to your own business. We break down the most important trends right now, and do rewinds where applicable.
If you’re new to Trapital, start with the ones below.
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How Will Clubhouse Face the Competition?
Audius Aims to Be the Web 3.0 Solution to Music Streaming
Why Genius Sold For Less Money Than It Raised
DJ Semtex on Donda, Certified Lover Boy, Podcasting, and UK Hip-Hop
Will and Jada Pinkett Smith In Talks to Sell Westbrook Inc.
Rick Ross on Bossing Up, Building His Empire, WingStop, and his Investments
Jay Z and Fanatics Double Down on Sports Betting
How Drake Partnered With ESPN for “Certified Lover Boy”
24kGoldn on TikTok Success, Investments, and Record Label Deals
Why DistroKid is Valued at $1.3 Billion
Def Jam’s Future is with New CEO Tunji Balogun
Aaliyah’s Music, Streaming, EMPIRE, and Posthumous Struggles
The Lox vs Dipset: How Verzuz Can Outlive the Quarantine
What to Expect from Travis Scott’s A24 Collaboration
Why NBA YoungBoy is the YouTube King
Rihanna Launches Fenty Eau de Parfum to Expand
Virgil Abloh Sells Off-White to LVMH
How Kanye West is Building ‘Donda’ in Public
“Do Things that Don’t Scale” in Hip-Hop
Will Songfinch become “Cameo for Songs”?
SpringHill Company is a Bet on the Creator Economy
Drake’s Desire To Please Everyone With His Albums
How Hip-Hop Artists Can Support Black TikTokers
The Lo-Fi Hip-Hop Movement is Stronger Than Ever
Why Auto-Tune Was A Disruptive Technology
Jay Z and Damon Dash’s NFT Lawsuit, Explained
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