Read deep dives full of lessons to apply to your own business. We break down the most important trends right now, and do rewinds where applicable.
If you’re new to Trapital, start with the ones below.
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What Creators Get Wrong About Text Marketing
The Future Of Live Music with Kevin Shivers, Partner at WME
Kanye West’s Stem Player Strategy
Bun B Believes The Metaverse Will Open Up Access Between Artists & Fans
How Snoop Dogg Maximized His Super Bowl Moment
How Tuma Basa is Bringing Black Music to the World with YouTube
Spotify and the Neutral Platform Myth
How Junae Brown Became the ‘Beyoncé of Marketing’
Spotify’s Quest to Own Your Ear
How KevOnStage is Building His Comedy Flywheel
How Gunna Maximized the Moment with DS4EVER and P
Troy Carter on the Future of Music Streaming
How Royal Can Redefine Music Royalties
Ralph McDaniels on Video Music Box and Documenting Hip-Hop History
How Creators Balance Ownership and Partnership
Issa Rae on Insecure, Ownership in Media, and Creator Economy Trends
The Overlooked Levels of the Creator Economy
Utopia Music’s Plan to Unlock Value for Creators
Will the Saga Continue for Diddy and Sean John?
A Breakdown on Kanye West and Drake’s Amazon Music Concert
How Hip-Hop Artists Become Billionaires
Royal Raises $55 Million to Give Fans Ownership in Music
Tidal Makes a Big Bet on Independent Artists
Why Ye Wants To Become a Publicly-Traded Entity
The Bored Ape Yacht Club Enters the Music Industry
The Lasting Impact of Drake’s ‘Certified Lover Boy’
The Aftermath of Astroworld Festival
The Most Underrated Hip-Hop Business Moves
Why 300 Entertainment is Exploring a Potential Sale
The Weeknd Levels Up to Stadium Status
Why Adele’s Success is Hard to Measure in Album Sales
Why Cash App Launched Cash App Studios and What to Expect
The Struggle Behind TikTok’s NFT Launch
Will Kanye West’s Donda Communications Company Come to Life?
Fans and Influencers Bankrolling Artists Directly
Why TikTok Has Strong Potential With NFTs
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