Read deeply-researched essays full of lessons to apply to your own business. It’s a fresh perspective on some of the biggest hip-hop business trends of yesterday and today. I write at least one essay every month.
If you’re new to Trapital, start with these two essays featured below. I love them both, and readers do too. You can also dig through the archives.
Got a topic in mind? I've probably covered it. Search for it here:
Why the Migos Solo Albums are Underperforming
Cash Money Records Has a Bleak Future Without Drake and Lil’ Wayne
How Hip-Hop Media Has Changed Rap Beef
Why Spotify’s RapCaviar Playlist Should Spinoff
How Hip-Hop Producers Lost Their Power
Hip-hop v. Fortnite; Tha Carter V; Mac Miller Benefit Concert
What the Media Gets Wrong About Top Dawg Entertainment
Meek Mill’s Journey From the Inmate List to the Forbes List
Why Choosing The Right Concert Venue Matters
How Travis Scott Cannibalized His Own Success to Promote “Astroworld”
Cardi B’s Authenticity Protects Her Career
Why Rappers Started Running Their Own Music Festivals
Future Needs Help Before It’s Too Late
Beyoncé, Jay Z, and the Collaboration Paradox
Nothing Was The Same After ‘Nothing Was The Same’
Rihanna and Eminem Left Money On The Table
J. Cole Is Still Making Millions From a $1 Concert
How Damon Dash Brought Rap Concerts Back
The Migos-Nike-Finish Line Love Triangle
Kendrick Lamar Can’t Save the Nike Cortez
Timberland Showed Up Late to the Cookout
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