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Read deep dives full of lessons to apply to your own business. We break down the most important trends right now, and do rewinds where applicable.
If you’re new to Trapital, start with the ones below.
Got a topic in mind? We've probably covered it. Search for it here:
Direct-to-Consumer Hip-Hop is Not a Game
Why Hip-Hop Can Help Venture Capital Navigate Changes in the Industry
How Rappers Can Maximize Their Mixtape Anniversaries
Why New York Hip-Hop Couldn’t Stay on Top Forever
Why Every Rapper is Heading to Las Vegas (and Why That’s a Problem)
I’m Officially Full-Time on Trapital!
Why the Super Bowl is Less Lucrative for Travis Scott
How Jay Z and Damon Dash’s Split Still Impacts Hip-Hop
Why Trolling Won’t Work For Every Artist
How Hip-Hop Podcasts Will Adapt in the Streaming Era
Trapital’s Top Five Stories of 2018
How Rihanna Can Use Fenty Beauty To Sell Her Next Album
Why Roc Nation May Move On From Its Record Label
Mike WiLL and Metro Boomin; UnitedMasters-NBA Deal; Happy Thanksgiving!
Why Tidal is Banking on Meek Mill’s Success
Why the Black Sketch Comedy Needs to Come Back
Why the Migos Solo Albums are Underperforming
Cash Money Records Has a Bleak Future Without Drake and Lil’ Wayne
How Hip-Hop Media Has Changed Rap Beef
Why Spotify’s RapCaviar Playlist Should Spinoff
How Hip-Hop Producers Lost Their Power
Hip-hop v. Fortnite; Tha Carter V; Mac Miller Benefit Concert
What the Media Gets Wrong About Top Dawg Entertainment
Meek Mill’s Journey From the Inmate List to the Forbes List
Why Choosing The Right Concert Venue Matters
How Travis Scott Cannibalized His Own Success to Promote “Astroworld”
Cardi B’s Authenticity Protects Her Career
Why Rappers Started Running Their Own Music Festivals
Future Needs Help Before It’s Too Late
Beyoncé, Jay Z, and the Collaboration Paradox
Nothing Was The Same After ‘Nothing Was The Same’
Rihanna and Eminem Left Money On The Table
J. Cole Is Still Making Millions From a $1 Concert
How Damon Dash Brought Rap Concerts Back
The Migos-Nike-Finish Line Love Triangle
Kendrick Lamar Can’t Save the Nike Cortez
Timberland Showed Up Late to the Cookout
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