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Read deep dives full of lessons to apply to your own business. We break down the most important trends right now, and do rewinds where applicable.
If you’re new to Trapital, start with the ones below.
Got a topic in mind? We've probably covered it. Search for it here:
Def Jam Recordings: A 40-Year Legacy
Why Saudi Arabia Will Invest More in Music
Trapital’s Culture Report 2022
The Evolution of Beyonce’s Marketing
The Music Industry: A Tale of Two Cities
Napster’s Impact on Music and Culture
MTV: 40 Years of Music Videos, Reality TV, and Ridiculousness
Unpacking the Economics of Taylor Swift
Reflecting on Hip-Hop’s 50 Greatest Moguls
The State of the Middle Class Musician
Motown Records: The Rise and Fall of Hitsville USA
The Real Story Behind Hip-Hop’s “Decline”
The Legacy of Bad Boy Entertainment
Why Music Streaming Can’t Agree on a Payout Model
How Music Videos Have Evolved (with Tati Cirisano)
The Rise and Fall of Roc-a-Fella Records
The State of Music (with Will Page)
Artist Independence (with Steve Stoute)
The Strength of 50 Cent’s Power Franchise
Where Are Music Tech’s Billion-Dollar Exits
The Rise of Interscope Records
What Technology Trends Tell Us About AI’s Impact in Music
How The Music Industry Can Embrace A.I.
Why Multi-Hyphenates Still Need a Core Business
Which Artist Has The Most Valuable Catalog?
What Private Gigs Tell Us About the Music Industry
Inside the Short-Form Video Wars with Tati Cirisano
The Best Way to Monetize Music
Africa’s Music and Startup Future (with Mr Eazi)
Music Streaming Has a Pricing Problem
The Future of Music and Gaming (with Vickie Nauman)
What Music Can Actually Learn From Gaming
Which Music Trends Have Outlived the Pandemic?
Where Web2 and Web3 Music Meet (with Cardin Campbell)
Why Beyonce’s Ivy Park – Adidas Partnership Has Struggled
Investing in New Music Startups (with Bob Moczydlowsky)
Is It Time for the Major Record Labels to Distribute Their Own Music?
How Roc Nation Changed the Super Bowl Halftime Show
The Diminishing Returns of Celebrity and Star Power
Why It’s Not Too Late to Start on TikTok
Why Exclusive Audio Strategies Often Struggle
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