Chartmetric Stat of the week

We’re excited to announce a new mini-series we’re launching, the Chartmetric Stat of the week.

The data analytics company has a dashboard full of endless insights that line up with the research we share in Trapital each week.


Brand Partnerships Explored – February 16, 2024

We’ve talked a lot about Kanye West’s brand partnerships in this episode. Chartmetric measures each artist’s Audience Brand Affinity: how much an artist’s followers on Instagram overlap with a particular brand.

As of February 7, Louis Vuitton is #10 on the “Louis Vuitton Don’s” list. Adidas, the former home to Yeezy is #3. Nike, the original home to Yeezy is #2. And number 1 is… Supreme! If Yeezy needs a future partner, that may be his best bet.


Usher’s Rise: From Las Vegas Residency to Super Bowl Halftime Show – February 9, 2024

A few months before Usher first announced his first Las Vegas residency in May 2020, his average Chartmetric Artist Rank was #132 out of all the artists in the world. Today, he’s #44, with an upcoming performance in that same city on the biggest artist stage in entertainment, the Super Bowl halftime show.


A Contrast in Artist Success – February 2, 2024

The top five most streamed artists of 2023 on SoundCloud were, in order NBA Young Boy, Juice WRLD, Rod Wave, Yeat, and $uicideboy$.

But when we compare that to those artists’ Chartmetric artist rank, the numbers are quite different as of Monday, January 29th, 2024. NBA Young Boy is the 138th artist on that list, Juice WRLD is 101st, Rod Wave is 502nd, Yeat is 454th, and $uicideboy$ are 640th.

It’s a reminder that Soundcloud is distinct in both the artists who rely on it and in the fans who listen.


SZA’s “Kill Bill” Dominates – January 26, 2024

2024 Record of the Year nominee, SZA’s “Kill Bill,” is currently on 103 editorial playlists on Spotify, 107 on Amazon, 64 on Apple Music, and 12 on Deezer! This song has been everywhere this past year, and the playlist counts show.


“Jake From State Farm” – January 19, 2024

State Farm’s “Jake From State Farm” spokesperson is so popular that it’s the also song title for at least 15 songs currently available on streaming.

One of the most notable is from salem ilese, who has over 5.3 million Spotify monthly listeners. Her song “Jake From State Farm” has been streamed over 359,000 times on Spotify and viewed over 188,000 times on YouTube.


Country music radio vs Spotify – January 12, 2024

As of January 7, 2024, there are two artists who are in the top 10 for global radio airplay but not in the top 20 for Spotify monthly listeners. That’s Tate McRae, who is currently 39th on Spotify monthly listeners, and Luke Combs, who is 345th on Spotify!

It’s a fascinating stat that says a lot about country music’s popularity on Spotify compared to other platforms. Similarly, Morgan Wallen is 13th on radio airplay and 255th on Spotify.

To learn more, visit Chartmetric today and start your free trial.

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