Hip-hop artists are some of our most successful business leaders, but most media coverage on them usually just skims the surface. Trapital digs deeper. Each story breaks down the strategic moves that shape the industry.
Trapital is read by executives at digital streaming companies, major record labels, venture capital firms, university professors, industry moguls, talent agencies, and more. As hip-hop’s influence continues to grow on society, readers value a reliable source to explain the moves that drive the culture.
I write one free weekly article that’s available to all. You can sign up for the free weekly email here. I also write three updates each week on the most important hip-hop business stories. These updates are for Trapital members only. Learn more here.
Trapital is written exclusively by Dan Runcie. For years, I was a go-to source among friends about any and everything related to hip-hop. That led me to start my own personal blog to see what others thought. Those stories landed me freelance gigs. I eventually started writing for WIRED, Pigeons & Planes, Medium, and several other publications. Along the way, I interviewed Grammy-award winning artists and several industry experts.
I earned my MBA from University of Michigan, Ross School of Business, and my B.S. from Quinnipiac University. I’ve also worked in several different industries in my career: broadband, venture philanthropy, airline, and insurance. The breadth of industry experience guides my analysis and writing I bring to each Trapital story.
I started Trapital in 2018 and started working on it full-time in 2019. I have lived in San Francisco, California for the past five years.
One of the reasons I started Trapital was to be independent. This gives me the freedom to conduct unbiased assessments and keep it 100.
I am not paid or sponsored by the companies or artists that I write about. I do not hold individual stocks in the companies I write about. I am fully supported by Trapital’s membership.
No puff pieces, no filler. If I write a favorable or unfavorable story about a topic or person, it’s because I did the research and I believe it’s justified. I might not always be correct, but I will be open about when I’m not and reference it in the future.
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