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The OnlyFans Earnings Reports is False

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Image via Getty/Prince Williams/Wireimage

by Dan Runcie

Every Monday, Trapital's free weekly memo will give you insights on the latest moves in the business of hip-hop. Join 15K+ readers who stay ahead of all the trends:

Hey! Every few months, bogus stats on OnlyFans earnings make the rounds. Several sites reported that “Blac Chyna makes $240 million per year” on the creator platform, “Bella Thorne makes $132 million annually,” and “Cardi B earns $112 million per year.”

This is all false.

Those numbers are cited from Statista, which got them from a 2020 blog post by online gaming site SlotsUp, which estimated that if 2.5% of a creator’s Instagram followers paid for their OnlyFans content, then this is what they could earn. It’s an unrealistic estimation.

Sure, there may be OnlyFans creators who are paid by 2.5% of their Instagram followers. But those creators are likely known primarily for their OnlyFans content. People overestimate conversion rates from social media all the time. It’s another reminder that your followers are not necessarily your fans.

Today’s Trapital essay is from Stan founder, Denisha Kuhlor. A few months ago, she wrote a great piece on the downside of music festivals. Today, she’s back with a fascinating breakdown on Lil Baby after his new documentary on Amazon. Hope you enjoy!

Dan Runcie

Dan Runcie

Founder of Trapital

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