Travis Scott announced that he landed an A24 production deal. Travis posted a photo of the first draft script for “____IA,” which most likely says Utopia, the project that Travis has teased as the follow-up to Astroworld.
A special project? According to Variety, this “special project” will line up with the next album. Special project can mean a number of things:
-a visual album
-a short film adaptation from the project
-exclusive content released to theaters or streaming services
That’s what’s dope about this era of multimedia collaborations. Travis Scott has proved that he’s willing to buck the trend and try new stuff out.
A24 expands its portfolio. This project announcement is timely for A24 too. Last month, A24 explored a $3 billion sale to Apple. The studio is well known for its Oscar-worthy films, but doesn’t have the franchises or budgets that drive today’s Hollywood landscape.
Travis Scott is not film franchise, but a successful A24-Cactus Jack partnership would show the studio’s ability to branch out. This can drive up its sale price. Now that MGM and Hello Sunshine have got their bags, A24 may still want to take advantage of the current market.
Read more about Travis Scott – A24 in Variety.