Music Ally’s Sandbox released a fascinating report on an overlooked and growing area in hip-hop–lo-fi music.
Millions of listeners now subscribe to lo-fi hip-hop playlists to relax, study, chill, and sleep. Its popularity has spawned a DIY business opportunity. Companies like Lofi Girl (formerly ChilledCow) have carved out their own lane, launched their own record labels, built an independent brand of merch, products, playlists, and more.
These lo-fi companies now have the attention of the major record labels. This is a great story on smart, focused brands building a following and a business around it.
These reports are normally only for Music Ally’s paid subscribers, but our friends at Music Ally let Trapital readers get free access to this issue. Much appreciated You can read the full report here.
For those who don’t know, Music Ally is a go-to source for music industry analysis and reporting. I recommend signing up for its free weekly newsletter, The Knowledge.
