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How Hip-Hop Challenger Brands Cornered the Market (with Ernest Wilkins)

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Office Hours’ Ernest Wilkins came through the Trapital Podcast to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future.

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Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Ernest Wilkins, @ernestwilkins, officehours.substack.com

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Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Dan Runcie

Dan Runcie

Founder of Trapital

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