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hip-hop business + strategy

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James Supreme on Being the A&R Behind Lil’ Nas X “Panini”, G-Eazy’s Management Team, and why Mental Health Matters in the Industry

October 11, 2019

James Supreme, A&R at Universal Music Publishing Group, came on the pod to talk about his role in Lil’ Nas X’s second hit song “Panini”, the differences managing black rappers and white rappers, working with Beyonce’s Parkwood Entertainment team on The Lion King: The Gift, and why mental health matters in the music industry.


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Host: Dan Runcie, @RuncieDan, trapital.co

Guest: James Supreme, @jamessupreme

Links referenced:

  • Article: How Lil’ Nas X’s Success Will Impact Hip-Hop – Trapital
  • Article: White Rappers and Black Rappers Have Different Business Models – Trapital
  • Article: What Chance the Rapper Gets Wrong About Ownership – Trapital
  • Article: How Do You Follow Up ‘Old Town Road?’ If You’re Lil’ Nas, You Don’t Try – Trapital

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Trapital is written by Dan Runcie

Contact me: info [at] trapital dot co

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